how to write a business feature article

How to Promote Your Business by Writing Feature Articles and Advertorials?

Article Writing, How To, Professional Help

You are able to use feature stories in promoting your business by talking about following mentions:


Case studies concentrating on individuals are a highly-effective way to market a particular expertise or interest. Personal profiles and human interest narratives are powerful tools for engaging the various readers while selling your message.


Profiles that concentrate on the history and background of specific organizations can humanize an otherwise faceless entity. It can prove the primary point of difference which makes it memorable in the competitive market.


Focusing on issues highly relevant to a specific organization or business may be effective in generating interest, much more so if the issue could be related to some newsworthy topic inside the broader community. Background features receive treatment well in providing perspective on the topical issue.

how to write a business feature article

Types of feature stories


* Storytelling

* Suspense to hold the reader engaged

* Flexibility in writing style and format

* First-person account associated with an event

Color stories:

* Use descriptive “flowery” language”

* Set the scene for the various readers

* Flexible in vogue and structure

Human interest stories:

* Focus on an individual person

* Emphasize human values

* Play heavily on emotions


Advertorials present just like news or feature article but they are paid advertising space providing you with comprehensive details about a service or product.

Some news publications make use of their own staff to write down the copy or else you may need to supply the content personally.

Copy needs to be:

* Clear, concise and simple or straightforward to understand

* Specific and detailed

* Believable and highly relevant to your audience

* Memorable

Advertorials are an effective way to market your business in the more interesting manner through the use of anecdotes and metaphors instead of simple descriptions.

Show not tell

Rather than making grandiose claims regarding the benefits of using the promoted service or product, give practical instances of how it can help the audience.

Case studies

People like associated with other people. Telling a narrative about a particular person or incident engages the various readers by humanizing the storyline and adding color.


Although advertorials are prepared for promotional purposes, it’s still important to maintain credibility using the readership to make sure that they will see clearly. Be aware that making bold claims and being too self-congratulatory are able to turn readers away.


Submitting writing for publication can be a question of strategy.

Identify publication

Send an announcement (A Press Release) to appropriate publications that target the readership more than likely to use your service or product.


The more your story or news release (Mainly Feature Article) relates to an existing newsworthy topic the higher chance news editors can have interest.


Most publications endure “slow news days”. If you time submitting your article or news release strategically there can be a stronger possibility of getting published.

For example, most news organizations simply have skeleton staff working during prime holiday periods including Christmas and public holidays, or on Sundays when there is typically less standard news available.

Make it simple for them

It is crucial to adopt basic news writing protocols. The language should be clear and concise, the data provided relevant and timely. The less work required editing a story tale then much more likely it will be published within the desired manner.

Supply photographs or ideas for graphics.

Find a name

Send it to a particular person as part of your target publication that your particular article or news release is likely to interest.

Follow up

Contact the identical person within 24-hour period to evaluate they receive your news release and find out whenever they need any additional information. If submitting a piece of writing for publication then you definitely should follow-up within 2 to 3 working days.


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